Stated Choice Methods: Analysis and Applications

by Jordan J. Louviere, David A. Hensher, Joffre D Swait, et al.

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Book Overview

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with...

Format:Paperback

Language:English

ISBN:0521788307

ISBN13:9780521788304

Release Date:September 2000

Publisher:Cambridge University Press

Length:420 Pages

Weight:1.90 lbs.

Dimensions:0.9" x 6.7" x 9.5"

Related Subjects

Business Business & Investing Economics Math Mathematics Science & Math Social Science Social Sciences

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Stated Choice Methods: Analysis and Applications

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