Start Your Own Blogging Business: Generate Income from Advertisers, Subscribers, Merchandising, and More

Start your Own Blogging Business is short but dense with info. With absolutely no fluff, the book offers quick tips on setting up a blog to complement the small or home business. Information (briefly) covers: choosing your blogging platform, planning your blog style, choosing a domain, selling ad space, optimizing layout and setting up news aggregators. Short passages introduce why you need to use something - for example, trackback URLs - and how to install them. The section on making your media kit is unique among the blogging books I've seen, and useful enough to copy and stick in a business plan. The last chapter inexplicably discuses whether your business should be a sole proprietorship, partnership, S or C corp, or an LLC. This is an odd choice for this kind of book, which until now has been all about blogging. Setting up the legalities of your business is something one would probably buy another book for! This was an odd choice to add to an already short blogger's book. At under one hundred pages, much of the richness of the blogging world just isn't expressed. I am sure some readers will find this is all they actually need. Otherwise I suggest purchasing this *with* Blogging for Dummies and using them together. Recommended for home and small office owners seeking a quick read about blogging, or for showing one's boss how easy it can be to set up and run a blog for your business.

Starting Your Own BLOGGING BUSINESS was exactly the help I needed! My material? I know it backwards and forwards. But I was baffled as to how to successfully monetize my blog. J.S. MCDougall answered all those questions and didn't write it in 'computereze'. I was able to read it, and understand it, and immediately start implementing some of the suggestions. As a blogging novice--or someone who has decided to step up the game--this book was a great help! Kristin

This is the first of the three books on blogging that I've read that doesn't contain fluff or drivel. It is a nice, quick read, and yet it gives you all the information you need to get started, while being concise and very clear. I like this book, because it will get me started in developing the three blogs that I want to post.

I found this book after starting 3 blogs. Before, I had low traffic, I didn't quite understand Adsense, and had gotten sucked into phony affiliate marketing programs. After reading the book, my traffic has increased threefold, I've signed up for Google Analytics, and I now have 6 blogs. I have yet to make much money yet, but this book is taking me in the right direction.

As the author of a new blog for parents (shameless plug(!): www.parenttalk.typepad.com), I needed all the tips and tricks I could find. This book delivers. Not a lot of theory and padding, which I appreciated. Just great tips, links and reviews of different blogging services. I'd recommend it for bloggers who are just starting out.