Start With Why: by Simon Sinek Summary & Analysis A Smarter You In 15 Minutes... What is your time worth? Simon Sinek's book explains what it is that those apparently born leaders do that makes them so successful. He explains how leaders are not necessarily born; that they can be made. Sinek reveals how any of us can learn what the world's "born" leaders do that most people don't. This is a "must read" book for anyone who wants to lead their organization...