Standardisation vs. Adaptation - International Marketing in Service Firms

by Christian Wolf

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Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8 von 10 P, J nk ping International Business School (-), course: International Marketing, language: English, abstract: 1 Introduction Within the course International Marketing, the third project deals with academic research in international marketing and internationalisation. We have chosen to focus on the inter-national dimension of...

Format:Paperback

Language:English

ISBN:3640958152

ISBN13:9783640958153

Release Date:July 2011

Publisher:Grin Verlag

Length:20 Pages

Weight:0.09 lbs.

Dimensions:0.1" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Standardisation vs. Adaptation - International Marketing in Service Firms

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