Stakeholder Marketing
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Book Overview
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing...
Format:Paperback
Language:English
ISBN:0761968482
ISBN13:9780761968481
Release Date:October 2050
Publisher:Sage Publications Ltd
Length:208 Pages
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