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Hardcover Spreadable Media: Creating Value and Meaning in a Networked Culture Book
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ISBN: 0814743501

ISBN13: 9780814743508

Spreadable Media: Creating Value and Meaning in a Networked Culture

(Part of the Postmillenial Pop Series)

by , ,
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Format: Hardcover

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Book Overview

How sharing, linking, and liking have transformed the media and marketing industries

Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look...

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Social Science Social Sciences

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