Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships
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This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms of sports sponsorship. Building on this, the situation...
Format:Hardcover
Language:English
ISBN:3658441704
ISBN13:9783658441708
Release Date:June 2024
Publisher:Springer
Length:553 Pages
Weight:3.06 lbs.
Dimensions:1.4" x 9.6" x 7.0"
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