Sports Marketing: Fundamentals - Strategies - Instruments
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This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions...
Format:Paperback
Language:English
ISBN:3658391219
ISBN13:9783658391218
Release Date:September 2022
Publisher:Springer
Length:85 Pages
Weight:0.45 lbs.
Dimensions:0.3" x 6.5" x 9.4"
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