Sports and Entertainment Marketing Updated, Precision Exams Edition

by Ken Kaser and Dotty B. Oelkers

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SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook...

Format:Hardcover

Language:English

ISBN:1337904023

ISBN13:9781337904025

Release Date:January 2018

Publisher:Cengage Learning

Length:440 Pages

Weight:2.64 lbs.

Dimensions:0.9" x 8.6" x 10.9"

Related Subjects

Business Business & Investing Economics Education Education & Reference

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Sports and Entertainment Marketing Updated, Precision Exams Edition

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