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Hardcover Sport Consumer Behaviour: Marketing Strategies Book
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ISBN: 0367552418

ISBN13: 9780367552411

Sport Consumer Behaviour: Marketing Strategies

by , , , et al.
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Format: Hardcover

Condition: New

$180.00
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Book Overview

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

Written by three of the world's leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:...

Related Subjects

Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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