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Paperback Sport Consumer Behaviour: Marketing Strategies Book
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ISBN: 1138912492

ISBN13: 9781138912496

Sport Consumer Behaviour: Marketing Strategies

by , , , et al.
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Format: Paperback

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Book Overview

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range...

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Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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