Skip to content
Scan a barcode
Scan
Paperback Sport Consumer Behaviour: Marketing Strategies Book

ISBN: 1138912492

ISBN13: 9781138912496

Sport Consumer Behaviour: Marketing Strategies

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: Good

$6.09
Save $61.86!
List Price $67.95
Almost Gone, Only 1 Left!

Book Overview

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range...

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured