Sport Business in the Global Marketplace
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Book Overview
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Format:Paperback
Language:English
ISBN:1349508454
ISBN13:9781349508457
Release Date:October 2002
Publisher:Palgrave MacMillan
Length:241 Pages
Weight:0.76 lbs.
Dimensions:0.5" x 6.0" x 9.0"
Customer Reviews
2 ratings
Well written and relevant
Published by Thriftbooks.com User , 14 years ago
This is a text for a graduate course I am taking. I was pleasantly surprised to find it reads well and is not 3 inches thick like so many other texts. However it is still full of relevant and up to date information.
great insight into the future of sport
Published by Thriftbooks.com User , 21 years ago
The book links globalization to the development of sport as a business. It's a great read and the authors take readers into the future of sport business based on the identification of a number of globalization trends. The book is a must for marketing professionals in the business of sport!
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