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Paperback Sport Branding Insights Book
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ISBN: 1032176725

ISBN13: 9781032176727

Sport Branding Insights

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Format: Paperback

Condition: Very Good

$26.89
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Book Overview

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand...

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Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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