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Paperback Sport and Mediatization Book
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ISBN: 1032176709

ISBN13: 9781032176703

Sport and Mediatization

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Format: Paperback

Condition: New

$59.78
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Book Overview

Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of 'mediatization' and examines how media - historically and currently - are significant drivers for social and cultural change in sport.

Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been...

Related Subjects

Social Science Social Sciences Sports & Outdoors Sports & Recreation

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