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Paperback Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events Book
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ISBN: 0367343444

ISBN13: 9780367343446

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

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Format: Paperback

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Book Overview

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the...

Related Subjects

Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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