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Paperback Sponsoring. Neue Wege der Zusatzfinanzierung im Eventmarketing [German] Book
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ISBN: 363872686X

ISBN13: 9783638726863

Sponsoring. Neue Wege der Zusatzfinanzierung im Eventmarketing [German]

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Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Johannes Kepler Universit?t Linz (IBGU), Sprache: Deutsch, Abstract: Sponsoring und Eventmarketing sind feste Gr? en in der Kommunikation. Eventmarketing boomt und Experten prognostizieren weiteres Wachstum. Insbesondere durch die ?nderung der wirtschaftlichen und gesellschaftlichen Rahmenbedingungen in den letzten Jahren wurde die Verwendung dieses...

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