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Hardcover Split-Second Persuasion: The Ancient Art and New Science of Changing Minds Book

ISBN: 0151012792

ISBN13: 9780151012794

Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

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Format: Hardcover

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Book Overview

How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping...

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