Spieltheorie Und Marketing [German]

by Frank Huber

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Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.

Format:Paperback

Language:German

ISBN:3824490196

ISBN13:9783824490196

Release Date:December 1999

Publisher:Deutscher Universitatsverlag

Length:257 Pages

Weight:0.74 lbs.

Dimensions:0.6" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Spieltheorie Und Marketing [German]

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