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Paperback Spectacular Flops: Game-Changing Technologies That Failed Book

ISBN: 0989824993

ISBN13: 9780989824996

Spectacular Flops: Game-Changing Technologies That Failed

Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails "prematurely" at some point in its life history, it becomes a spectacular flop. Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging...

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Format: Paperback

Condition: New

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