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Business & Investing Books > Marketing & Sales Books
Hardcover Spanning Silos: The New CMO Imperative Book
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ISBN: 1422128768

ISBN13: 9781422128763

Spanning Silos: The New CMO Imperative

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Format: Hardcover

Condition: Very Good

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Book Overview

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival. As David Aaker shows in Spanning Silos , the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing...

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Business Business & Investing Economics Marketing Marketing & Sales

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