Space Marketing: A European Perspective
(Book #11 in the Space Technology Library Series)
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Book Overview
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical '4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer,...
Format:Hardcover
Language:English
ISBN:0792367448
ISBN13:9780792367444
Release Date:January 2000
Publisher:Springer
Length:356 Pages
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