"A witty, useful guide" (People) to apologies, why they matter, and the healing power of saying you're sorry, from the dynamic duo behind the acclaimed SorryWatch site. It's a truth universally acknowledged that terrible apologies are the worst. We've all been on the receiving end, and oh, how they make us seethe. Horrible public apologies--excuse-laden, victim blame-y, weaselly statements--often go viral...