Some Assembly Required How to Make Grow & Keep Your Business Relationships PB

If you're looking for ways to grow your business network, this books cuts to the chase. Thom Singer shows a strong knowledge of what it takes to meet people who can help you crack into corporate accounts. His focus on identifying targeted accounts, analyzing connections and then putting together a systematic strategy to expand your network is exactly what's needed. Singer also details how to create your own peer groups to help you reach your own business goals. Everything in here is very aligned with the approaches recommended in Selling to Big Companies.

Mr. Singer's insights into building relationships makes this an excellent book for those just starting a business or business owners who are looking to increase exposure. The book is written to appeal to those who have never had any exposure to formal marketing and provides tips and hints to easily allow you to expand your personal network.

This is a book that is great to read when you want to remind yourself of the importance of making personal connections in business. Ultimately, all business comes down to relationships. Thom Singer provides all of us with a great book that will serve as a refresher for anyone who makes their living working with people. Buy this helpful book and refer back to it from time to time. It's a quick read that will help you stay focused on the essentials of business.

'Some Assembly Required' is a very straight forward and useful guide to networking. Even if you think you are a good 'networker', this book will give you new ideas to improve your success. I recommend it to anyone focused on building strong customer relationships and to help create future career opportunities.

Reviewed by Stephanie Rollins for Reader Views (5/06) Thom Singer experienced 3 downsizings in 6 years. He survived the challenging times by relying on his finely-tuned networking skills. Singer coaches his readers to develop their networking skills in "Some Assembly Required". The book has only 95 pages, but each page is full of networking ideas. Singer stresses putting personal touches into the business environment. Some of these ideas may seem old-fashioned in today's workplace, such as actually writing letters, rather than emailing; however, Singer explains in "Some Assembly Required" that networking involves developing long-time relationships, not just making your name well-known. Singer suggests that sometimes it is the simple, yet thoughtful acts that make a networking relationship, such as sending an acquaintance a book that may they may enjoy or find helpful. I suggest that you send your friends and co-workers "Some Assembly Required". This is a book you will refer to for networking suggestions or to motivate even the most introverted to go out and market themselves.