Solving Problems with Design Thinking: Ten Stories of What Works
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Book Overview
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health;...
Format:Hardcover
Language:English
ISBN:0231163568
ISBN13:9780231163569
Release Date:September 2013
Publisher:Columbia Business School Publishing
Length:232 Pages
Weight:1.04 lbs.
Dimensions:0.7" x 6.0" x 9.0"
Grade Range:Postsecondary and higher
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