Soft Power: The New Great Game

by Robert Winder

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In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their 'sphere of influence' as brands in a global marketplace.

In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical...

Format:Paperback

Language:English

ISBN:0349143463

ISBN13:9780349143460

Release Date:October 2021

Publisher:Abacus (UK)

Length:416 Pages

Weight:2.99 lbs.

Dimensions:0.9" x 8.2" x 11.6"

Related Subjects

Political Science Politics & Social Sciences

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Soft Power: The New Great Game

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