Introduction: China's Search of Soft Power; J.Wang The Expansion of China's Public Diplomacy System; I.d'Hooghe China's Image Projection and Its Impact; H.Wang China's International Broadcasting: A Case Study of CCTV International; X.Zhang The Evolving Chinese Government Spokesperson System; N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen;...