Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy

by A. Coskun Samli

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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority...

Format:Hardcover

Language:English

ISBN:0899306284

ISBN13:9780899306285

Release Date:September 1992

Publisher:Praeger

Length:224 Pages

Weight:0.88 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Finance Business & Investing Business Ethics Economics Ethics Management & Leadership Marketing Marketing & Sales

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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy

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