Social Psychology

I highly recommend "Social Psychology" to practically any adult who can read. We are social beings and understanding each other helps us to create better relations. A better world. This book is excellent to examine and understand not only others' behavior but also ours. Here is an excerpt that caught my attention: "how we interpret, analyze, remember, and use information about the social world-suggests that we are far from perfect in our ability to think clearly about other persons and reach accurate decisions or judgments about them." "Social Psychology" covers many branches of psychology but the chapters give you enough information to learn just the basics. I think that this is great for lay people or new students in Psychology. I found that the personal stories that both authors used, helped me to better understand the topic of the chapters; however the, I met this psychologist and have been friends with since, led me to believe that this reaction was due to a schema. Perhaps our society has created a schema in which others' names define who we are. I particularly don't sympathize much with this.The colorful pictures and cartoons in the book, I enjoyed greatly. I tend to be very visual in many occasions. In fact, I feel that many of the pictures were more thought provoking than the text. I found them very helpful to understand the subject. I also sensed that the targeted audience was mainly young students since many of the studies were conducted or focused on young students. I just wished that the authors had not forgotten that there are older people (like this book reviewer) who go back to school or who want to learn about social psychology. Once again, I highly recommend this book to anyone. You'll learn to view the world under a new perspective.

I read several chapters from this book before I took a social psychology course, and saw that it was indeed very helpful. The author uses a lot of examples, which makes the concepts understandable. Also, the narrative text of the book is very high in quality according to me. It's pure, understandable, friendly and in harmony. (Look at the Franzoi's 1st edition: You will understand what I mean by no-harmony). I strongly believe that to write such a good book should have taken much time for the author. In addition, the author most probably had had an empathetic approach to understand the needs of the student and write accordingly. I don't mean to harm or criticize in any way those that made negative comments on this book. Nevertheless, let me convey you my opinion. According to me, using "I", the author only intended to provide a warm atmosphere to the student sharing his experiences and understandings. But, this is a way to encourage the student think of his/her own experiences in real life, which causes the assimilation of the knowledge more effectively. It's not to advertise himself(author), as far as I perceived from the book. Another thing is that, in psychology, phenomena that seem not logical to a human eye may be significant in a statistical sense. Very small differences, after the elimination of the error margin, may still be significant and therefore, meaningful. In the book, there are graphs not starting from the 0 point, and thus the difference may appear larger when looking superficially. Nonetheless, when looking carefully, undoing the illusory magnification, still the difference is observed, and I believe that the author made focus on the significant part of the graph to draw the attention of the reader and to make him understand better and easier. According to me, this is a good feature of the book and intention of the author.

As a university psychology instructor who favors a text demonstrating good science, I appreciate the careful documentation of research contained in this book. I also appreciate the personal touch of the anecdotes at the beginning of each chapter as a way of making the subject matter relevant to students. The authors do a masterful job of presenting a complex field, such as social psychology, to the college student. Teaching psychology as a science is a real challenge today and this text offers instructors a powerful tool for that purpose.