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Paperback Social Psychology of Consumer Behavior Book
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ISBN: 1138882941

ISBN13: 9781138882942

Social Psychology of Consumer Behavior

(Part of the Frontiers of Social Psychology Series)

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Format: Paperback

Condition: New

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Book Overview

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application...

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