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Paperback Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity Book
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ISBN: 0367665034

ISBN13: 9780367665036

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

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Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible.





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Format: Paperback

Condition: New

$61.99
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