Social Media Marketing: The Next Generation of Business Engagement

by Dave Evans

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How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are "what's...

Format:Paperback

Language:English

ISBN:0470634030

ISBN13:9780470634035

Release Date:October 2010

Publisher:Wiley Publishing

Length:388 Pages

Weight:1.44 lbs.

Dimensions:0.9" x 7.3" x 9.1"

Related Subjects

Business Business & Investing Social Media for Business

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Social Media Marketing: The Next Generation of Business Engagement

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