Social Media Marketing Playbook for Tequila and Mexican Spirits: Straight talk and comprehensive checklists to keep your brand on track (Revised and E

The Tequila and Mexican spirits industries are complicated businesses that eat their young. The last thing brands are thinking about while wading through all that red tape is their social media platforms. It should be the first thing.In the Social Media Marketing Playbook for Tequila and Mexican Spirits, new revised and expanded edition for 2020, you'll get straight talk about the whys, hows, and exactly what tequilas and agave spirits brands should be doing with their social media and comprehensive checklists for each social network to keep brands on track. While this book is aimed at brands and their social media management teams, it also provides invaluable advice to bloggers, influencers, distillers, importers, liquor stores, bars and restaurants for growing their Mexican spirit based platforms.Lisa Pietsch is the Chief Marketing Officer of Tequila Aficionado Media. Tequila Aficionado has been publishing spirits industry news, Mexican spirit reviews on tequila, mezcal, sotol, bacanora, raicilla, agave spirits and other Mexican spirits, and interviews with growers, distillers, brand owners and brand ambassadors throughout the Mexican spirits industries for the past 20 years. Having seen so many brands fail for overlooking their social media management and marketing while growing Tequila Aficionado's organic reach to millions of Mexican spirit aficionados, Lisa is in a unique position to share her expertise and provide step-by-step instructions on how not to fail at your brand's social media.