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Paperback Social Media Marketing: A Practitioner Guide Book
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ISBN: 179671576X

ISBN13: 9781796715767

Social Media Marketing: A Practitioner Guide

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Format: Paperback

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Book Overview

Here comes the 3rd edition of the compendium 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik.

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it...

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Business Business & Investing Economics

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