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Hardcover Social Media and Strategic Communications Book
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ISBN: 1137287047

ISBN13: 9781137287045

Social Media and Strategic Communications

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Format: Hardcover

Condition: Very Good

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Book Overview

Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners...

Related Subjects

Business Business & Investing Computers Computers & Technology Social Science Social Sciences

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