Social Media and Strategic Communications
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Book Overview
Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners...
Format:Hardcover
Language:English
ISBN:1137287047
ISBN13:9781137287045
Release Date:May 2013
Publisher:Palgrave MacMillan
Length:238 Pages
Weight:1.00 lbs.
Dimensions:0.9" x 5.7" x 8.6"
Related Subjects
Business Business & Investing Computers Computers & Technology Social Science Social SciencesCustomer Reviews
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