Social Media and Society: An Introduction to the Mass Media Landscape

by Adrienne A Wallace, Regina Luttrell, Adrienne A. Wallace associate professor of advertising and public relations Grand Valley State

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Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to...

Format:Paperback

Language:English

ISBN:1538129094

ISBN13:9781538129098

Release Date:April 2021

Publisher:Rowman & Littlefield Publishers

Length:256 Pages

Weight:0.90 lbs.

Dimensions:0.4" x 7.0" x 9.9"

Grade Range:Postsecondary

Related Subjects

Business Business & Investing Language Arts Social Science Social Sciences

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Social Media and Society: An Introduction to the Mass Media Landscape

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