Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more...

Format:Paperback

Language:English

ISBN:0132983214

ISBN13:9780132983211

Release Date:April 2012

Publisher:Pearson FT Press

Length:166 Pages

Weight:2.10 lbs.

Dimensions:0.5" x 6.0" x 8.8"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics Social Media for Business Social Media How-to

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Social Media and Public Relations: Eight New Practices for the PR Professional

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