Social Media and Emerging Economies: Technological, Cultural and Economic Implications
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How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e.,...
Format:Paperback
Language:English
ISBN:3319024892
ISBN13:9783319024899
Release Date:November 2013
Publisher:Springer
Length:107 Pages
Weight:0.38 lbs.
Dimensions:0.2" x 6.1" x 9.2"
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