Social Marketing: Theoretical and Practical Perspectives

by Martin Fishbein and Role of Advertising in Social Marketing Conference

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Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from,"...

Format:Hardcover

Language:English

ISBN:0805824995

ISBN13:9780805824995

Release Date:May 1997

Publisher:Psychology Press

Length:474 Pages

Weight:2.10 lbs.

Dimensions:1.4" x 6.1" x 9.4"

Related Subjects

Business Business & Finance Business & Investing Consumer Behavior Economics Health, Fitness & Dieting Health, Fitness & Dieting Management & Leadership Marketing Marketing & Sales

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Social Marketing: Theoretical and Practical Perspectives

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