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Paperback Social Marketing: Influencing Behaviors for Good Book

ISBN: 1412981492

ISBN13: 9781412981491

Social Marketing: Influencing Behaviors for Good

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Format: Paperback

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Book Overview

A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial... This description may be from another edition of this product.

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