Social Marketing in the 21st Century

by Alan R. Andreasen

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Book Overview

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

Format:Paperback

Language:English

ISBN:1412916348

ISBN13:9781412916349

Release Date:November 2005

Publisher:Sage Publications, Inc

Length:280 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.4" x 9.0"

Related Subjects

Business & Finance Marketing Marketing & Sales Political Science Politics & Government Politics & Social Sciences Public Affairs & Policy Public Policy Social Science Social Sciences Social Services & Welfare Sociology

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Social Marketing in the 21st Century

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