Social Marketing in the 21st Century

by Alan R. Andreasen

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"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it."
--Mike Basil, University of Lethbridge, Canada

Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"--smoking,...

Format:Paperback

Language:English

ISBN:1412916348

ISBN13:9781412916349

Release Date:November 2005

Publisher:Sage Publications, Inc

Length:280 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.4" x 9.0"

Related Subjects

Business & Finance Marketing Marketing & Sales Political Science Politics & Government Politics & Social Sciences Public Affairs & Policy Public Policy Social Science Social Sciences Social Services & Welfare Sociology

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Social Marketing in the 21st Century

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