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Paperback Social Marketing in India Book
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ISBN: 8132113578

ISBN13: 9788132113577

Social Marketing in India

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Format: Paperback

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Book Overview

This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms...

Related Subjects

Business Business & Investing Economics Political Science Politics & Social Sciences

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