Social Marketing: Improving the Quality of Life

by Nancy R. Lee, Ned Roberto, Philip Kotler

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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each...

Format:Paperback

Language:English

ISBN:0761924345

ISBN13:9780761924340

Release Date:March 2002

Publisher:Sage Publications, Inc

Length:456 Pages

Weight:2.05 lbs.

Dimensions:1.0" x 7.0" x 9.0"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Social Marketing: Improving the Quality of Life

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