Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories
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Book Overview
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected...
Format:Paperback
Language:English
ISBN:0763757977
ISBN13:9780763757977
Release Date:December 2009
Publisher:Jones & Bartlett Publishers
Length:422 Pages
Weight:1.55 lbs.
Dimensions:1.0" x 6.9" x 8.9"
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