Social Marketing: Advances in Research and Theory

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Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption...

Format:Hardcover

Language:English

ISBN:0789029650

ISBN13:9780789029652

Release Date:September 2007

Publisher:Routledge

Length:184 Pages

Weight:1.01 lbs.

Dimensions:0.7" x 6.3" x 8.7"

Related Subjects

Business Business & Investing Economics

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Social Marketing: Advances in Research and Theory

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