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Paperback Social Influence and Sustainable Consumption Book

ISBN: 3319345001

ISBN13: 9783319345000

Social Influence and Sustainable Consumption

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Format: Paperback

Condition: New

$59.78
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Book Overview

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable...

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