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Paperback Social Customer Relationship Management: Grundlagen, Anwendungen Und Technologien [German] Book
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ISBN: 3662527898

ISBN13: 9783662527894

Social Customer Relationship Management: Grundlagen, Anwendungen Und Technologien [German]

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Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven f r Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. F r das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschlie ung und der Datenqualit t. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.

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Condition: New

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