Social Customer Relationship Management: Fundamentals, Applications, Technologies
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Book Overview
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational...
Format:Paperback
Language:English
ISBN:3030233456
ISBN13:9783030233457
Release Date:September 2020
Publisher:Springer
Length:115 Pages
Weight:0.43 lbs.
Dimensions:0.3" x 6.1" x 9.2"
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