Social Communication in Advertising: Consumption in the Mediated Marketplace

For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research. Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)

but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections have have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.