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Hardcover Social Commerce: Marketing, Technology and Management Book
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ISBN: 3319170279

ISBN13: 9783319170275

Social Commerce: Marketing, Technology and Management

by , , , et al.
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Format: Hardcover

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Book Overview

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems...

Related Subjects

Business Business & Investing Economics

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