Social Cognition

Social cognition is how people make sense of themselves and others. The area of study encompasses a wide array of topics, such as attitudes, person perception, attention, motivation, self-presentation, memory processing of social information, inference, foundations of emotion, stereotyping, and self-regulation. This book critically evaluates all social cognition theories, evidence, and applications and does it in a readable style.Well-organized, the book is divided into four sections. Section one deals with the "what" of social cognition; two, with the "how"; three, with the cross-fertilization of cognitive psychology and social psychology; and four, with the applications of social cognition research to the real world.Without question "Social Cognition" is the standard, state-of-the-art resource for providing a road map to the fullest and clearest understanding of not only social thinking processes but also the creatures who do the processing.